UX100

Blog

Field notes, then the classes.

The core of the journal is a cross-read of UX and design as the classes actually shipped it. Under that, each winner has a separate essay, apart from the case page, so 2024, 2025, and 2026 can be found on their own.

Class of 2026

  1. Hims and the 2026 UX100 healthcare awardHealthcare·Hims
  2. Why Perplexity led generative AI UX in 2026Generative AI·Perplexity
  3. Revolut’s 2026 UX100 FinTech award, explainedFinTech·Revolut
  4. Whatnot won 2026 UX100 e-commerce by making the shop a showE-Commerce·Whatnot
  5. Khan Academy’s 2026 UX100 education awardEducation·Khan Academy
  6. LifeSG won 2026 UX100 government UX by organizing services around a lifeGovernment Services·LifeSG
  7. Axios and the 2026 UX100 news awardNews·Axios
  8. Instagram still set the grammar of social UX in 2026Social Networks·Instagram
  9. Framer won 2026 UX100 design because the canvas is already the siteDesign·Framer
  10. Opendoor and the 2026 UX100 real estate awardReal Estate·Opendoor
  11. JobzMall’s video interface keeps the candidate in the frameTalent & Employment·JobzMall
  12. Waymo’s 2026 UX100 automotive award is about trust without a driverAutomotive·Waymo
  13. GiveWell won 2026 UX100 non-profit UX by making a recommendation auditableNon-profit·GiveWell
  14. Harvey’s 2026 UX100 legal tech award stays inside the matterLegal Tech·Harvey
  15. Ethos won 2026 UX100 insurance by finishing a life policy in one sittingInsurance·Ethos
  16. FourKites and the 2026 UX100 logistics awardLogistics & Supply Chain·FourKites
  17. Epic Games won 2026 UX100 gaming by keeping three products relatedGaming & Interactive Entertainment·Epic Games
  18. Cloudflare held the 2026 UX100 cyber security awardCyber Security·Cloudflare
  19. Hopper won 2026 UX100 travel UX by letting you watch a fareTravel & Hospitality·Hopper
  20. Whoop’s 2026 UX100 fitness award keeps strain and recovery apartFitness and Wellness·Whoop

Class of 2025

  1. Maven Clinic won the 2025 UX100 healthcare awardHealthcare·Maven Clinic
  2. Claude led generative AI UX in the UX100 class of 2025Generative AI·Claude
  3. Wise and the 2025 UX100 FinTech awardFinTech·Wise
  4. StockX won 2025 UX100 e-commerce by designing a marketE-Commerce·StockX
  5. Duolingo’s 2025 UX100 education award is about coming backEducation·Duolingo
  6. GOV.UK and the 2025 UX100 government services awardGovernment Services·GOV.UK
  7. Bloomberg won 2025 UX100 news UX by editing markets for a screenNews·Bloomberg
  8. Bluesky’s 2025 UX100 social award makes the edges of a network visibleSocial Networks·Bluesky
  9. Figma won 2025 UX100 design because the file is a roomDesign·Figma
  10. Redfin’s 2025 UX100 real estate award is a listing that arguesReal Estate·Redfin
  11. JobzMall’s video profile is a hiring interface, not an attachmentTalent & Employment·JobzMall
  12. Tesla won 2025 UX100 automotive UX by making the car a familiar screenAutomotive·Tesla
  13. GoFundMe and the 2025 UX100 non-profit awardNon-profit·GoFundMe
  14. Ironclad won 2025 UX100 legal tech by moving a contract through a companyLegal Tech·Ironclad
  15. Root’s 2025 UX100 insurance award starts from how you driveInsurance·Root
  16. ShipBob won 2025 UX100 logistics UX by showing a merchant the warehouseLogistics & Supply Chain·ShipBob
  17. Roblox led 2025 UX100 gaming because the game is the interfaceGaming & Interactive Entertainment·Roblox
  18. Cloudflare held cyber security UX again in the 2025 UX100 classCyber Security·Cloudflare
  19. GetYourGuide won 2025 UX100 travel UX by booking a day like a ticketTravel & Hospitality·GetYourGuide
  20. Oura’s 2025 UX100 fitness award summarizes the night without a lectureFitness and Wellness·Oura

Class of 2024

  1. Cost Plus Drugs and the first UX100 healthcare awardHealthcare·Mark Cuban Cost Plus Drug Company
  2. ChatGPT won the 2024 UX100 generative AI awardGenerative AI·ChatGPT
  3. Stripe’s 2024 UX100 FinTech award is infrastructure you can operateFinTech·Stripe
  4. Shopify won 2024 UX100 e-commerce by handing a merchant a storeE-Commerce·Shopify
  5. MasterClass and the 2024 UX100 education awardEducation·Masterclass
  6. Borger.dk won the 2024 UX100 government services awardGovernment Services·Borger.dk
  7. Ground News won 2024 UX100 news UX by showing the coverageNews·Ground.News
  8. TikTok’s 2024 UX100 social award made the video the pageSocial Networks·TikTok
  9. Canva won the 2024 UX100 design award by opening the layoutDesign·Canva
  10. Zillow and the 2024 UX100 real estate awardReal Estate·Zillow
  11. JobzMall won the first UX100 talent and employment awardTalent & Employment·JobzMall
  12. Uber won 2024 UX100 automotive UX at the curbAutomotive·Uber
  13. Charity Navigator’s 2024 UX100 non-profit award makes trust searchableNon-profit·Charity Navigator
  14. LegalZoom won 2024 UX100 legal tech by making the task approachableLegal Tech·LegalZoom
  15. Lemonade and the 2024 UX100 insurance awardInsurance·Lemonade
  16. Flexport won 2024 UX100 logistics UX by making freight operableLogistics & Supply Chain·Flexport
  17. Rockstar Games and the 2024 UX100 gaming awardGaming & Interactive Entertainment·Rockstar Games
  18. Cloudflare won the first UX100 cyber security awardCyber Security·Cloudflare
  19. Airbnb won 2024 UX100 travel UX by making a stay a clear decisionTravel & Hospitality·Airbnb
  20. Eight Sleep won 2024 UX100 fitness UX by designing for the nightFitness and Wellness·Eight Sleep