Social Networks·Class of 2025
Bluesky’s 2025 UX100 social award makes the edges of a network visible
UX100 · 9 December 2025
Bluesky leads social networks for 2025. A feed is something you can shape. The open network is visible as controls, not as a blog post about decentralization.
The feed is an object again
Major networks spent the decade hiding the ranking. Bluesky puts feeds where you can choose them, including ones you did not write. The 2025 award is for that exposure. A social product that will not show its edges cannot be operated by the person using it.
The composer stays plain. Posting is not a campaign builder.
Protocol, rendered
An open protocol is not a UX win until it becomes a screen. Custom feeds, moderation choices, and the timeline are the interface. UX100 published the screen, not the white paper.
TikTok, Bluesky, Instagram
TikTok led 2024 by making the video the whole page. Instagram leads 2026 as the grammar of distinct rooms. Bluesky’s 2025 piece is a network whose ranking you can see and change.
Questions about this award
Did Bluesky win UX100 in 2025?
Yes. Bluesky is the social networks leader for 2025, for an interface that lets a person see and shape the feed.
Who are the other social winners?
TikTok in 2024 and Instagram in 2026.