Gaming & Interactive Entertainment·Class of 2025
Roblox led 2025 UX100 gaming because the game is the interface
UX100 · 9 December 2025
Roblox leads gaming and interactive entertainment for 2025. People come to play, make, and meet. The client is built so those are one place.
Three motives, one front door
Most game platforms pick a customer: the player or the developer. Roblox refuses the split. The 2025 award is for a client where joining a friend’s place and publishing your own are not different brands.
The social layer is not a chat app bolted beside a store. It is how you move.
Creation without a second login
A younger creator should not have to leave the world to learn the tools, and a player should not have to understand the tools to visit. Roblox’s interface holds both depths. That range is the category win.
Rockstar and Epic
Rockstar led 2024 on the crafted world. Epic leads 2026 on a store, a game, and an engine that stay related. Roblox’s 2025 piece is the platform where the game itself is the interface for everything else.
Questions about this award
Who won UX100 gaming in 2025?
Roblox. The award recognizes a client where playing, making, and meeting feel like one product.
Did Epic Games win the same year?
No. Epic Games is the 2026 leader. Rockstar Games led in 2024.