Social Networks·Class of 2024
TikTok’s 2024 UX100 social award made the video the page
UX100 · 9 December 2024
TikTok leads social networks for 2024. One video fills the screen. The gesture that brings the next is the information architecture.
Full bleed is a structure
Feeds before this were cards in a column. TikTok removed the column. The 2024 award is for an interface where the post is the page, sound is on, and leaving is a swipe rather than a back button you have to find.
That grammar reorganized the category. Later winners are answers to it, not ignorance of it.
Creation sits in the same thumb
Watching and making share a gesture language. The record button is not a separate studio product. UX100 published the consumer social interface that made a video the default object of the network.
Bluesky and Instagram
Bluesky led 2025 by letting you see the edges of a feed. Instagram leads 2026 as the older grammar of distinct rooms. TikTok’s year is the single video, edge to edge.
Questions about this award
Did TikTok win UX100 in 2024?
Yes. TikTok is the social networks leader for 2024, recognized for making the video the whole page.
Who leads social UX100 now?
Instagram leads the class of 2026. Bluesky led in 2025. TikTok remains the 2024 leader in the record.