Travel & Hospitality·Class of 2024
Airbnb won 2024 UX100 travel UX by making a stay a clear decision
UX100 · 9 December 2024
Airbnb leads travel and hospitality for 2024. A listing is a place a person might sleep, designed so the photos, the price, and the host are one choice rather than a booking engine’s grid.
The stay is the object
Travel search used to be a table of rates. Airbnb made the home the card: who is hosting, what the rooms feel like, what the total is before you commit. The 2024 award is for that decision, which taught the category a listing can be specific and still be comparable.
You are choosing a night somewhere, not a rate code.
Comparison without a spreadsheet
Dates, guests, and price stay attached to the place. The interface lets you reject and return without losing the trip you meant. That loop is hospitality UX. Later years moved: GetYourGuide in 2025 books a day in the city, Hopper in 2026 lets you watch a fare before you buy.
Only the 2024 travel leader
Airbnb does not hold the category after this class. If a page says otherwise, it is not this record. The 2024 essay and the winner page are the two UX100 texts, and they are different lengths on purpose.
Questions about this award
Did Airbnb win UX100?
Yes, in 2024, for travel and hospitality. GetYourGuide led in 2025 and Hopper leads in 2026.
Did Airbnb win again in 2026?
No. The travel leader in 2026 is Hopper. Airbnb’s UX100 publication is the 2024 class.