Travel & Hospitality·Class of 2025
GetYourGuide won 2025 UX100 travel UX by booking a day like a ticket
UX100 · 9 December 2025
GetYourGuide leads travel and hospitality for 2025. A day in a city is designed like a ticket you can understand, not like a brochure with a request form.
The experience is the inventory
Travel UX for things-to-do was a list of adjectives. GetYourGuide makes the bookable object specific: this tour, this hour, this price. The 2025 award is for that ticket logic applied to a day that is not a flight.
You can compare without decoding a package.
Order of the decision
What you will do, when, and what it costs. GetYourGuide keeps that sequence on the page a person actually uses to commit. The story of the city does not bury the facts required to show up.
Airbnb and Hopper
Airbnb led 2024 on choosing a place to stay. Hopper leads 2026 on watching a fare before you buy. GetYourGuide’s year is the booked experience in between.
Questions about this award
Who won the UX100 travel award in 2025?
GetYourGuide. The award is for making a tour or ticket as clear to book as a seat.
Is Airbnb the 2025 travel winner?
No. Airbnb led travel and hospitality in 2024. Hopper leads in 2026.