FinTech·Class of 2025
Wise and the 2025 UX100 FinTech award
UX100 · 9 December 2025
Wise leads FinTech UX for 2025. International money, usually a fog of spreads and correspondent banks, becomes a sentence you can read before you commit.
The price of a transfer is the interface
Cross-border products still advertise “low fees” and reveal the rate later. Wise puts the fee, the exchange rate, and when the money arrives on the same decision. The 2025 award is for that sentence.
A person should not need a second calculator to find out what they will actually send.
Open pricing as layout
The screen is calm because the number is allowed to be the hero. There is no maze of account types between the amount and the truth. That is a FinTech UX standard UX100 has used since Stripe’s 2024 infrastructure win: money moving should feel unsurprising.
What came before and after
Stripe led the category in 2024. Revolut leads it in 2026 as a consumer account with many jobs. Wise’s year is the single international send, priced in the open.
Questions about this award
Who won the UX100 FinTech award in 2025?
Wise. UX100 recognized a transfer screen that shows the fee, the rate, and the arrival before the money moves.
How is Wise’s award different from Stripe’s?
Stripe was the 2024 leader for payments infrastructure a business operates. Wise was the 2025 leader for a person sending money across a border. Revolut is the 2026 leader.