Cloudflare makes a difficult layer of the internet operable. Performance, security, and DNS sit in a dashboard a person can actually administer.
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Dense controls are grouped so a site owner can find the lever they need. The interface is serious without becoming a wall of settings.
Impact
A huge share of the web is faster and harder to knock over because this product is usable by teams that are not network specialists.
How it works
Traffic passes through Cloudflare’s network. The customer configures what that traffic should do, from caching to protection, in one place.
Why it won
Security products often hide behind expertise. Cloudflare won by making the backbone of the internet something a team can run.