UX100

#1 Real Estate·Class of 2024

Zillow

Real estate in the digital age

Zillow, UX100 leader in Real Estate

Zillow made the housing market browsable. A map, a price, and a door you can open from the couch changed how people start a search.

Visit Zillow

Design

The map and the list stay in conversation. Filters are specific because housing decisions are specific, and photos lead because that is how people choose.

Impact

Buyers and renters expect listing data to be public and comparable. Zillow set that expectation and designed the habit.

How it works

Search an area, open a home, save it, and come back. The app is built for the walk between showings, with the listing still in your pocket.

Why it won

Real estate interfaces drown in listings. Zillow stays legible at the scale of a city, which is the actual design problem.

Journal

The case above is the record. The blog has a separate essay for each year Zillow led Real Estate.