UX100

#1 FinTech·Class of 2025

Wise

Money across borders, priced in the open

Wise, UX100 leader in FinTech

Wise shows the fee, the rate, and the arrival before you send. International money, usually a fog, becomes a sentence you can read.

Visit Wise

Design

The quote is the screen. Amount, fee, and delivery time sit in one view, and the rest of the product is there to complete that sentence.

Impact

People and businesses stopped treating a cross-border transfer as a branch visit. The interface made the price the product.

How it works

You enter two currencies, see the real rate, and send. The account, the card, and the phone app share that same honesty.

Why it won

FinTech in 2025 still performed complexity. Wise led by refusing to hide the number that matters.

Journal

The case above is the record. The blog has a separate essay for each year Wise led FinTech.