UX100

#1 Automotive·Class of 2024

Uber

Driving the future of urban mobility

Uber, UX100 leader in Automotive

Uber reduced a ride to a pin, a car, and an arrival. The interaction is short because the city is not waiting, and the interface respects that.

Visit Uber

Design

A map, your location, and a clear call to go. Status is always visible: who is coming, where they are, and when you will move.

Impact

It retrained cities on what requesting a ride should feel like. The pattern is now the default for on-demand mobility.

How it works

Set a destination, confirm the ride, and follow the car. The entire product is a mobile experience, tuned for one hand and a moving street.

Why it won

Automotive UX here is not the dashboard. It is the few seconds between wanting to be somewhere and being on the way.

Journal

The case above is the record. The blog has a separate essay for each year Uber led Automotive.