UX100

#1 Non-profit·Class of 2024

Charity Navigator

Guiding compassionate giving

Charity Navigator, UX100 leader in Non-profit

Charity Navigator helps a donor decide with more than a story. Ratings, finances, and impact sit in one place so generosity can be specific.

Visit Charity Navigator

Design

A charity page leads with the judgment a donor needs: how the organization performs, and where the money goes. The layout makes comparison possible.

Impact

Giving becomes a researched act. Nonprofits are held to a public standard, and donors can see it before they contribute.

How it works

Search a cause or a name, read the rating, and give. The mobile pages keep the score and the essentials above the fold.

Why it won

Non-profit UX often asks for trust and offers a banner. Charity Navigator offers evidence, and designs the page around it.

Journal

The case above is the record. The blog has a separate essay for each year Charity Navigator led Non-profit.