UX100

#1 Travel & Hospitality·Class of 2024

Airbnb

Revolutionizing global travel

Airbnb, UX100 leader in Travel & Hospitality

Airbnb turned a stranger’s home into a decision you can make with confidence. Search, trust, and the stay itself are designed as one journey.

Visit Airbnb

Design

Photography leads, filters respect how people actually travel, and the listing page answers the questions a guest has before they ask.

Impact

It created a category of travel and a living for hosts. The interface is what made both sides willing to try it.

How it works

Search a place and a date, read the home, and book. Hosts manage the other side of the same system. Trust is a feature, not a footer.

Why it won

Travel products sell inventory. Airbnb designs belonging, and the screens are in service of that feeling.

Journal

The case above is the record. The blog has a separate essay for each year Airbnb led Travel & Hospitality.