UX100

#1 Real Estate·Class of 2026

Opendoor

An offer, before the listing

Opendoor, UX100 leader in Real Estate

Opendoor designs the sale of a home as a price you can see before you invite the market in. The uncertainty of selling is the interface problem.

Visit Opendoor

Design

The address goes in. A range, then an offer, comes back with the steps labeled. Tours and repairs are tasks, not surprises in an email.

Impact

Sellers got a way to know the number before the open house. The product made a stressful transaction sequential.

How it works

Request an offer, review the condition, and choose a date. The alternative — listing — stays available in the same account.

Why it won

Real estate UX in 2026 still started after the sign went up. Opendoor won by designing the decision before that.

Journal

The case above is the record. The blog has a separate essay for each year Opendoor led Real Estate.