A pharmacy that publishes its costs and sells medicine at a transparent markup. The experience is built so a person can see the price, understand it, and get the drug without a scavenger hunt.
Visit Mark Cuban Cost Plus Drug CompanyDesign
The interface treats price as the primary content. Search, comparison, and checkout stay plain on purpose, so the decision is the medicine and the number next to it.
Impact
By making cost visible, the company changed what patients expect from a pharmacy. Access became a design problem, not only a policy one.
How it works
People find a medication, see the cost-plus price, and order through a flow that keeps the same clarity on a phone as on a desk. The mobile path stays short because the product has nothing to hide.
Why it won
Healthcare UX usually buries the thing people came to learn. This one leads with it, and that honesty is the design.