GiveWell publishes where a donation does the most good, and the page is built so you can read the reason. The charity is not a banner. It is a conclusion.
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The recommendation leads. The cost per outcome, the caveats, and the research sit in a hierarchy a donor can descend as far as they want.
Impact
A large share of careful giving now starts from this list. The interface made an analytic standard usable.
How it works
Read the top charities, open the analysis, and give through the same site. Updates to a grant stay attached to the recommendation.
Why it won
Non-profit UX in 2026 still asked for emotion first. GiveWell won by designing the evidence first.