UX100

#1 Insurance·Class of 2025

Root

A quote that starts from how you drive

Root, UX100 leader in Insurance

Root asks for a few days of driving and then prices the policy from that. The app is the underwriting, and it is designed to feel like a test you can understand.

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Design

The test drive is a clear sequence: permission, a short period, a score, a price. Nothing in the quote pretends the sensor data is magic.

Impact

Drivers who would not have shopped a traditional carrier could see a price tied to their own driving. The interface is the explanation.

How it works

The phone measures trips, the score settles, and the policy is bought in the same app. Claims stay there too.

Why it won

Insurance UX in 2025 still began with a form about you. Root began with a measurement, and designed the wait.

Journal

The case above is the record. The blog has a separate essay for each year Root led Insurance.