Perplexity designs a question as research. The answer arrives with the pages it read, so the model is not the only voice on the screen.
Visit PerplexityDesign
Citations are part of the sentence, not a footnote you must hunt. Follow-up questions sit where the next thought would.
Impact
People started using a model when they needed to check the claim, not only when they wanted a draft. The interface made that use obvious.
How it works
Ask, read the answer beside its sources, and continue. Collections keep a thread of research instead of a pile of chats.
Why it won
Generative AI in 2026 still asked to be trusted. Perplexity won by designing the verification into the page.