GoFundMe turns a hard moment into a page someone else can understand and act on. The story, the goal, and the gift are in that order.
Visit GoFundMeDesign
A campaign leads with the person and the number. Sharing, giving, and updates use the same page instead of a second product.
Impact
Giving for an individual became a default behavior. The interface is why a stranger can trust the ask enough to act.
How it works
You write the story, set a goal, and share a link. Donors give without an account if they choose. Updates stay on the campaign.
Why it won
Non-profit UX often asks for trust and offers a form. GoFundMe won by designing the story and the transaction as one page.