UX100

#1 Insurance·Class of 2026

Ethos

A life policy without the appointment

Ethos, UX100 leader in Insurance

Ethos designs life insurance as a decision you can finish in a sitting. The questions are few, the price arrives early, and the medical exam is not the front door.

Visit Ethos

Design

The quote is the first honest screen. Underwriting questions come after you know the shape of the price, so the form has a reason.

Impact

People who had postponed a policy could buy one without a kitchen-table appointment. The interface removed the theater.

How it works

Answer a short set of questions, see the offer, and bind it. The policy documents live in the same account.

Why it won

Insurance UX in 2026 still began with a meeting. Ethos won by designing a sitting.

Journal

The case above is the record. The blog has a separate essay for each year Ethos led Insurance.